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Making Data Integration Insightful

Bringing together all of your organization's available data and using it collectively to make better decisions. Just as individual strands of string combine to create a rope that's stronger than any single strand, so too is your decision making made stronger when connecting multiple sources of information and perspectives.

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But how does one weave together different information sources?

How does one link data that doesn't perfectly align, is just partially related, or is measured using different units of analysis?

And how can one best make use of "soft" information such as expert or crowd-sourced opinions in a data-driven model?

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Integration helps businesses succeed

See how Central Moment helped combine big data with primary research for Microsoft’s Market Tracking System (MTS)

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With years of experience, our staff has the capabilities and expertise to help you articulate your most important decisions. Let us help you recognize all the helpful data sources you might have on-hand already or could easily acquire, and show you how to combine them for better decision making and outcomes.

Use the below case study links to see examples where others have combined different data types in different contexts to reach a better analytic decision.

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Continuous company indicators

I want to combine data to better estimate a continuous outcome such as annual sales, population size, or distance traveled in a year.

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market share analysis

I want to estimate the market share of our product or service and to accurately measure our share in our category and segment. I have inadequate information to understand our position or I have too many conflicting data points and I want to make an informed decision. 

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market sizing data

I want to combine information for better tabular data -- i.e., values easily presented as a cross-classification.  Examples include counts of workers by occupation and educational attainment, or counts of medical patients by treatment condition and disease outcome.

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EXPERT OPINION

I want to include an expert opinion, crowd-sourced answers, or managerial input to better inform the quantitative data that I have collected.

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