Insights

This case study describes a successful solution to the problem of changing key performance indicators (KPIs). KPIs are simple measures that organizations often compute over time or region to judge their own performance. Companies sometimes set goals around KPIs and reward organizational members when their KPI goals are reached.

Due in part to growth in the Internet of Things, greater numbers of connected devices are generating larger quantities of data, which clients are trying to mine for quick, inexpensive insights. This is a challenge because such data are often noisy or biased. Learn how to correct for such noisy data.

Nearly all commercial organizations have interest in estimating the market share of their products or services. That is, they find it helpful to know how many customers they actually possess out of all potential customers for their products or services.

This presentation (in partnership with Microsoft) describes the challenges and ultimate success of a market share tracking system that combined big data and primary research measuring several hundred product skus.

I share the original data used by the  search team to locate the sunken SS Central America and three tons of  lost treasure. I then apply 21st century tools to reveal the location of that 19th  century wreck.  The analysis demonstrates the importance of combining multiple sources of information to discover the truth.

The example highlights how Central Moment assists clients in combining multiple sources of information—especially when that information comes in large data tables.