Making Data Integration Insightful
Bringing together all of your organization's available data and using it collectively to make better decisions. Just as individual strands of string combine to create a rope that's stronger than any single strand, so too is your decision making made stronger when connecting multiple sources of information and perspectives.
But how does one weave together different information sources?
How does one link data that doesn't perfectly align, is just partially related, or is measured using different units of analysis?
And how can one best make use of "soft" information such as expert or crowd-sourced opinions in a data-driven model?
Integration helps businesses succeed
See how Central Moment helped combine big data with primary research for Microsoft’s Market Tracking System (MTS)
With years of experience, our staff has the capabilities and expertise to help you articulate your most important decisions. Let us help you recognize all the helpful data sources you might have on-hand already or could easily acquire, and show you how to combine them for better decision making and outcomes.
Use the below case study links to see examples where others have combined different data types in different contexts to reach a better analytic decision.
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EXPERT OPINION
I have lots of quantitative market data. But there are other kinds of important information that I know I should reflect and I want a rigorous way to include it. I want a logical, method for integrating market data with expert opinion, crowd-sourced information, or managerial judgement for better decision-making.
